I get calls on my work phone for this blog and wanted to give some other contact details:
info@tebosportsmarketing.com
brian_siatkowski@yahoo.com
Friday, August 6, 2010
Taking it to the next level
When you are ready to take the advertising programs in your school district to the next level, there's nothing like doing a lot of research.
Well, except there is the option of asking somebody who has already been through the first year.
A lot of school districts are under the misnomer that as soon as you say "We're accepting advertising" that you'll be selling ads.
There's a lot of work between passing board policy and receiving checks.
We're going to start addressing these issues in upcoming weekly posts, including invoicing, operations, internet, policy, prospecting, and decisions on inventory.
We'll also be doing an online presentation around the second week of September.
Look forward to hearing from other school districts on how and what your plans are for 2010-2011.
I've been talking to a bunch of you and it looks like a lot of districts will be moving forward this school year. We need to all stick together and teach each other so we're not all making the same mistakes.
Well, except there is the option of asking somebody who has already been through the first year.
A lot of school districts are under the misnomer that as soon as you say "We're accepting advertising" that you'll be selling ads.
There's a lot of work between passing board policy and receiving checks.
We're going to start addressing these issues in upcoming weekly posts, including invoicing, operations, internet, policy, prospecting, and decisions on inventory.
We'll also be doing an online presentation around the second week of September.
Look forward to hearing from other school districts on how and what your plans are for 2010-2011.
I've been talking to a bunch of you and it looks like a lot of districts will be moving forward this school year. We need to all stick together and teach each other so we're not all making the same mistakes.
Thursday, July 29, 2010
Around the country
It's good to see school districts around the country taking the bull by the horns.
Just yesterday, I met with a team and I think I walked out with a few new ideas myself. I look forward to establishing a more interactive presence on this site to create an idea-exchanging atmosphere.
Just yesterday, I met with a team and I think I walked out with a few new ideas myself. I look forward to establishing a more interactive presence on this site to create an idea-exchanging atmosphere.
Thursday, July 8, 2010
how long does it take?
The school district I work for just hit the one year mark in our efforts to sell advertising to benefit our school district. I found some interesting statistics.
On average it takes about 3 people to reach the decision-maker
About 13.375 phone calls or emails with that person.
And about 5.625 months to close a deal from start-to-finish.
It's interesting. This stuff doesn't happen over night but it does happen. And - I can say with the utmost certainty the pace picks up the longer you have your programs in place. You'll start to receive call-in's and do less outbound calling. You'll be worrying more about invoicing than lead generation.
On average it takes about 3 people to reach the decision-maker
About 13.375 phone calls or emails with that person.
And about 5.625 months to close a deal from start-to-finish.
It's interesting. This stuff doesn't happen over night but it does happen. And - I can say with the utmost certainty the pace picks up the longer you have your programs in place. You'll start to receive call-in's and do less outbound calling. You'll be worrying more about invoicing than lead generation.
Thursday, July 1, 2010
Going out on your own
If your school or school district is going to go out on your own and there isn't anybody with legit marketing experience, you should find somebody to help you out prior to starting an advertising or marketing program for your school or school district.
I can't emphasize this enough. I don't mean some guy that set up parties back in college and did all the "promotions" for it or somebody that had an internship putting flyer's on cars for a restaurant chain.
Get real help. Here's a good starter kit: Donna Anselmo's Marketing Demystified.
http://www.amazon.com/Marketing-Demystified-Donna-Anselmo/dp/0071713913
Or contact an agency (this one is mine) to help you out: http://www.tebosportsmarketing.com/
Do not contact an agency that asks you to sign anything giving them exclusivity. That's like saying, "hold me hostage for a year."
I can't emphasize this enough. I don't mean some guy that set up parties back in college and did all the "promotions" for it or somebody that had an internship putting flyer's on cars for a restaurant chain.
Get real help. Here's a good starter kit: Donna Anselmo's Marketing Demystified.
http://www.amazon.com/Marketing-Demystified-Donna-Anselmo/dp/0071713913
Or contact an agency (this one is mine) to help you out: http://www.tebosportsmarketing.com/
Do not contact an agency that asks you to sign anything giving them exclusivity. That's like saying, "hold me hostage for a year."
Tuesday, June 29, 2010
Online advertising
Online advertising is the quickest way to bring in revenues to your school district. Our district brought in over 100K the first year and it was 48.4% of our total revenues. The second highest percentage was athletic sponsorships/advertising with 31%.
That's a good indicator of where a school district should start. Plus, the greatest thing about online advertising is:
- There's little or no overhead
- You don't pay for anything until you sell it
- It can be implemented quicker than other revenue-generating programs.
Tuesday, June 8, 2010
Plan Ahead: Reaching to companies for the 2010-2011 now
With school right around the corner, you should be sending out your fall advertising opportunities now.
The key benefits to point out to a potential partnering company working with your school district, let's use football/stadium ads for example, are this:
-Retailers love advertising in the fall (affectionately, Q3/Q4 or quarter 3 and quarter 4).
-The games are on Friday night - it's prime time to get a message to parents who do most of their shopping/purchasing on the weekends.
-The advertising reaches families in a comfortable and relaxed environment.
-The advertising will be well-received because families know the company that is advertising is supporting their school.
The key benefits to point out to a potential partnering company working with your school district, let's use football/stadium ads for example, are this:
-Retailers love advertising in the fall (affectionately, Q3/Q4 or quarter 3 and quarter 4).
-The games are on Friday night - it's prime time to get a message to parents who do most of their shopping/purchasing on the weekends.
-The advertising reaches families in a comfortable and relaxed environment.
-The advertising will be well-received because families know the company that is advertising is supporting their school.
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