If you can identify your biggest games of the season, try this:
Get a measurable bassline for sales (i.e., past sales from similar games) - if you don't already do this, you should be doing it every season for every game. An easy excel file with something like the following so you can measure what you can expect in the future (trending) like:
attendance
weather
other events that day
team record
opponent
televised? Y/N
vendors?
concession sales?
These questions will let you plan accordingly for future games. The answers will help you do everything from staff better and not waste money on unneeded personal to be able to charge premium prices for outside companies that want access to your fans. You can also take it to the next level and put vendors at your largest games.
Think about this: If you are a parent and you bring two of your children to come watch the oldest play in their home varsity game, do you want to get up out of your seat and have to coordinate a trip to the concession stands? I mean bathrooms are tough enough. You don't have an assigned seat and you may not want to lose your seats so it would be absolutely convenient if somebody came to you. I bet you'll see your profits increase and you'll get positive feedback from your parents that don't want to get up and stand in the long lines. And, admit it, it adds great atmosphere to hear the sound of somebody screaming "peanuts."
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Monday, October 24, 2011
Tuesday, September 6, 2011
Proof of Perforrmance
If your school is taking sponsorships and non-traditional advertising revenue streams seriously, take heed:
Make sure you give your sponsors a "Proof of Performance," or sometimes called a "Statement of Goodwill".
Preferrably, these statements go something like this (see below) and they are signed by your principal and/or athletic director at your school level or by a district offiical. When you can, have it notorized. It validates your programs and gives the companies advertising with you peace-of-mind.
It'll make a word of difference when it comes time for renewals.
Proof of Performance or your Statement of Goodwill example:
I can attest that our school has actively participated in the sales and marketing initiatives of [your school or school district]
Our athletic program appreciates your support and, in return, we have fulfilled our agreement to display all of the proper and appropriate signage at our varsity home games.
This includes, but is not limited to: goal post wraps, bulls-eye signage for the chain crews, vests for the chain crews, vendor presence, banners/signage, and PA announcements.
Thank you for trusting [your school or school district] with your advertising and marketing efforts.
School: ______________________________________________________
Athletic Director: ______________________________________________
Signature: ____________________________________________________
Date: _______________________________________________________
Make sure you give your sponsors a "Proof of Performance," or sometimes called a "Statement of Goodwill".
Preferrably, these statements go something like this (see below) and they are signed by your principal and/or athletic director at your school level or by a district offiical. When you can, have it notorized. It validates your programs and gives the companies advertising with you peace-of-mind.
It'll make a word of difference when it comes time for renewals.
Proof of Performance or your Statement of Goodwill example:
I can attest that our school has actively participated in the sales and marketing initiatives of [your school or school district]
Our athletic program appreciates your support and, in return, we have fulfilled our agreement to display all of the proper and appropriate signage at our varsity home games.
This includes, but is not limited to: goal post wraps, bulls-eye signage for the chain crews, vests for the chain crews, vendor presence, banners/signage, and PA announcements.
Thank you for trusting [your school or school district] with your advertising and marketing efforts.
School: ______________________________________________________
Athletic Director: ______________________________________________
Signature: ____________________________________________________
Date: _______________________________________________________
Thursday, August 25, 2011
Forums
We are going to be doing some forums for school districts to interact and have an opportunity to discuss what's working and what is not. The first one should be in the middle of September. Keep checking here for additional details.
Thursday, June 16, 2011
WARNING: SUMMER SCAMS
Tebo Partnerships
Be aware. Every summer companies start calling on local businesses in your area claiming that they are raising money for your schools. They take thousands of dollars in and you don't see any of it.
They call on companies when they think you're not paying attention and when the local businesses in your area can't verify the authenticity of their claims. These scams are nation-wide.
These companies survive off of two things:
1. That you don't care
2. That you won't know
There's ways to combat this. Inform your school staffs, parents, and local chamber of commerce or any other business organizations or associations that if somebody claims they represent the schools or school district, make sure they authenticate that. Give a phone number of a school representative. Tell local businesses what companies you do authorize, if any, but more importantly lead them to your programs that you do yourself. Give them the name of your boosters club or alumni association.
and don't forget.... CALL THE MEDIA. They are great about these stories and actually do a great job of getting you free press. It shows you are protecting their best interests and the television stations get great ratings because they look like the watchdogs in your community.... see an example where we (Orange County Public Schools) had a savvy investigative reporter help us. He was real good. He actually even got the States Attorney involved.
Be aware. Every summer companies start calling on local businesses in your area claiming that they are raising money for your schools. They take thousands of dollars in and you don't see any of it.
They call on companies when they think you're not paying attention and when the local businesses in your area can't verify the authenticity of their claims. These scams are nation-wide.
These companies survive off of two things:
1. That you don't care
2. That you won't know
There's ways to combat this. Inform your school staffs, parents, and local chamber of commerce or any other business organizations or associations that if somebody claims they represent the schools or school district, make sure they authenticate that. Give a phone number of a school representative. Tell local businesses what companies you do authorize, if any, but more importantly lead them to your programs that you do yourself. Give them the name of your boosters club or alumni association.
and don't forget.... CALL THE MEDIA. They are great about these stories and actually do a great job of getting you free press. It shows you are protecting their best interests and the television stations get great ratings because they look like the watchdogs in your community.... see an example where we (Orange County Public Schools) had a savvy investigative reporter help us. He was real good. He actually even got the States Attorney involved.
Saturday, December 18, 2010
Bringing The Right Company To The Table
We have this joke we always use in our slide presentations when we want to emphasize the fact that your sponsors should always be appropriate or, as we say, "relevant."
We normally show a slide that our graphics guru, Eddie Hernandez, developed and it's this digitally-enhanced outfield baseball fence that has two sponsors that we felt didn't match... it always gets a laugh at presentations. See below:
But, now, thanks to the FHSAA (Florida High School Athletic Association) High School Football Finals at the Citrus Bowl in Orlando, we no longer have to use an image we made up. We have a real one that was displayed before the St. Thomas Aquinas/Plant football finals on Friday night....
Maybe we're just too sensative to the possible parental backlash. To be honest, nobody at The Citrus Bowl seemed to mind or notice, probably because parents are so used to seeing this type of advertising at sporting events and venues. I'm pretty sure though that, if anybody contacted Anheiser-Busch and said, "hey, we're running the state high school football finals... can we take the bulbs out of your signage or cover it up?" Bud would be more than happy to oblige. They don't want or need the bad press.
It might fly at the Citrus Bowl during high school football games but I would dare not test it at a high school. Even with the same association presiding over the same coaches and student-athletes, there is a huge difference between watching a high school football game at a privately-owned facility and attending your students high school stadium and seeing the exact same signage. Our expectations are different and it's good advice to keep that in mind when we're scouting for corporate partners.
It might fly at the Citrus Bowl during high school football games but I would dare not test it at a high school. Even with the same association presiding over the same coaches and student-athletes, there is a huge difference between watching a high school football game at a privately-owned facility and attending your students high school stadium and seeing the exact same signage. Our expectations are different and it's good advice to keep that in mind when we're scouting for corporate partners.
Monday, December 13, 2010
Buses: The Inside Scoop and Outside Chance.
There's really a central question surrounding this one and it's simple Risk vs. Reward: Does the revenue from advertising on your school buses justify the risk.
Risk is the chance that the advertising on the inside of the bus while suffer the wrath of the public backlash and put the breaks on your program or that somebody reading that ad on the back of the bus isn't paying attention to the brake lights and now you have a much bigger problem.
Anybody that has talked to me about advertising in schools knows I'm not a fan of advertising to children in a "trapped environment." That includes the insides of classrooms and school buses. If they don't have a choice to leave the immediate surroundings then I don't think it's a good place to be putting advertisements.
I don't like the locker wraps either.... too forced. I don't like murals or mobiles either - blurs the line a bit too much for me.
There's too much easy inventory out there to mess with the sticky stuff. There's also two much more important groups your missing: Parents and employees. Most of the big companies have their own rules already in place about "advertising to children" and they are very strict. Concentrate your efforts and focus on the parents and the employees. There's good money in that and a lot less hassle.
Risk is the chance that the advertising on the inside of the bus while suffer the wrath of the public backlash and put the breaks on your program or that somebody reading that ad on the back of the bus isn't paying attention to the brake lights and now you have a much bigger problem.
Anybody that has talked to me about advertising in schools knows I'm not a fan of advertising to children in a "trapped environment." That includes the insides of classrooms and school buses. If they don't have a choice to leave the immediate surroundings then I don't think it's a good place to be putting advertisements.
I don't like the locker wraps either.... too forced. I don't like murals or mobiles either - blurs the line a bit too much for me.
There's too much easy inventory out there to mess with the sticky stuff. There's also two much more important groups your missing: Parents and employees. Most of the big companies have their own rules already in place about "advertising to children" and they are very strict. Concentrate your efforts and focus on the parents and the employees. There's good money in that and a lot less hassle.
Friday, August 6, 2010
Taking it to the next level
When you are ready to take the advertising programs in your school district to the next level, there's nothing like doing a lot of research.
Well, except there is the option of asking somebody who has already been through the first year.
A lot of school districts are under the misnomer that as soon as you say "We're accepting advertising" that you'll be selling ads.
There's a lot of work between passing board policy and receiving checks.
We're going to start addressing these issues in upcoming weekly posts, including invoicing, operations, internet, policy, prospecting, and decisions on inventory.
We'll also be doing an online presentation around the second week of September.
Look forward to hearing from other school districts on how and what your plans are for 2010-2011.
I've been talking to a bunch of you and it looks like a lot of districts will be moving forward this school year. We need to all stick together and teach each other so we're not all making the same mistakes.
Well, except there is the option of asking somebody who has already been through the first year.
A lot of school districts are under the misnomer that as soon as you say "We're accepting advertising" that you'll be selling ads.
There's a lot of work between passing board policy and receiving checks.
We're going to start addressing these issues in upcoming weekly posts, including invoicing, operations, internet, policy, prospecting, and decisions on inventory.
We'll also be doing an online presentation around the second week of September.
Look forward to hearing from other school districts on how and what your plans are for 2010-2011.
I've been talking to a bunch of you and it looks like a lot of districts will be moving forward this school year. We need to all stick together and teach each other so we're not all making the same mistakes.
Thursday, July 1, 2010
Going out on your own
If your school or school district is going to go out on your own and there isn't anybody with legit marketing experience, you should find somebody to help you out prior to starting an advertising or marketing program for your school or school district.
I can't emphasize this enough. I don't mean some guy that set up parties back in college and did all the "promotions" for it or somebody that had an internship putting flyer's on cars for a restaurant chain.
Get real help. Here's a good starter kit: Donna Anselmo's Marketing Demystified.
http://www.amazon.com/Marketing-Demystified-Donna-Anselmo/dp/0071713913
Or contact an agency (this one is mine) to help you out: http://www.tebosportsmarketing.com/
Do not contact an agency that asks you to sign anything giving them exclusivity. That's like saying, "hold me hostage for a year."
I can't emphasize this enough. I don't mean some guy that set up parties back in college and did all the "promotions" for it or somebody that had an internship putting flyer's on cars for a restaurant chain.
Get real help. Here's a good starter kit: Donna Anselmo's Marketing Demystified.
http://www.amazon.com/Marketing-Demystified-Donna-Anselmo/dp/0071713913
Or contact an agency (this one is mine) to help you out: http://www.tebosportsmarketing.com/
Do not contact an agency that asks you to sign anything giving them exclusivity. That's like saying, "hold me hostage for a year."
Monday, October 19, 2009
Don't sell your jerseys just yet
Ever since I started at Orange County Public Schools, I've heard the murmors of how we're going to sell the naming rights on uniforms of athletes and make a lot of money.
I've gotten several calls and emails from a few other school districts asking what I've thought about this. I have also read in the local daily newspaper that I'll be selling the football team names to retailers and candy-makers.
Well, you can't do it.
Before you try to pass school policy or before you approach a company to put their logo on your football teams jerseys, check the local High School Athletics Association webiste in their rulebook.
Most have a rule that states you can not put third-party logo's on any game uniforms (yet you can do warm-ups.) Here's an example when you get in to reading about uniforms for the sport of Track & Field:
"4-3-1 UNIFORMS: Competitors may wear a one-piece (singlet) or two-piece track & field uniform issued by the school... Commercial advertising, with the exception of the manufacturer’s logo, is prohibited on all athletic uniforms."
Every sport, at least in Florida prohibits any third-party logo/name/etc. on a high school athletic uniform.
I've gotten several calls and emails from a few other school districts asking what I've thought about this. I have also read in the local daily newspaper that I'll be selling the football team names to retailers and candy-makers.
Well, you can't do it.
Before you try to pass school policy or before you approach a company to put their logo on your football teams jerseys, check the local High School Athletics Association webiste in their rulebook.
Most have a rule that states you can not put third-party logo's on any game uniforms (yet you can do warm-ups.) Here's an example when you get in to reading about uniforms for the sport of Track & Field:
"4-3-1 UNIFORMS: Competitors may wear a one-piece (singlet) or two-piece track & field uniform issued by the school... Commercial advertising, with the exception of the manufacturer’s logo, is prohibited on all athletic uniforms."
Every sport, at least in Florida prohibits any third-party logo/name/etc. on a high school athletic uniform.
Monday, April 20, 2009
Salespeople should buy lots of stock
I think salespeople are the best stock brokers. Here's why: When one of my salespeople calls on a place and gets hung up on or belittled, I want to know who it was.
Because I do have a stock portfolio and, in times like this, I want the companies I'm invested in to be listening to all potential vendors. If there is a product or service out there that can better a company I have my kids future savings invested in, I want them to at least give them a listen.
We hear this over and over and over, that "it's not how it used to be."
When I personally make outbound calls I get a first hand experience with the company on the ground floor.
If they whip you in to some black hole of a voice mail or abruptly stop me in my first sentence or even hang up on me, I make a note of that. Not like some sinister hitlist; but I'm making sure I don't invest my money with them. Let's say I am peddling medicine and I call a doctors office and want to tell them we've just created an oral syrup that can drop the flu out of a person in 12 hours. The doctors office that listens and hears me out is the one that is not only going to get the word-of-mouth and some happy patients, but they're going to have a huge head start on the new business and the revenue. In the meantime, the company that hung up on me is going to have to scramble once they read about it in the paper or see they are losing money to their competition and find out how to get in touch with my company.
I abide by this. I have had great experiences with Apple, Proctor and Gamble, and Whole Foods and that's where I keep my money.
I have a horrible experience somewhere and the last thing I'd want to do - or have any friends and family do - is invest in that.
At the corporate level and ground level things can go back-and-forth. The corporate level may stink while the ground level operations go well. What I ask is: What's worth more? What happens when there is a mismatch and you have a good experience with one and not the other? Do you take your money out then? I do. I'm very conservative.
Looking for feedback here.
Because I do have a stock portfolio and, in times like this, I want the companies I'm invested in to be listening to all potential vendors. If there is a product or service out there that can better a company I have my kids future savings invested in, I want them to at least give them a listen.
We hear this over and over and over, that "it's not how it used to be."
When I personally make outbound calls I get a first hand experience with the company on the ground floor.
If they whip you in to some black hole of a voice mail or abruptly stop me in my first sentence or even hang up on me, I make a note of that. Not like some sinister hitlist; but I'm making sure I don't invest my money with them. Let's say I am peddling medicine and I call a doctors office and want to tell them we've just created an oral syrup that can drop the flu out of a person in 12 hours. The doctors office that listens and hears me out is the one that is not only going to get the word-of-mouth and some happy patients, but they're going to have a huge head start on the new business and the revenue. In the meantime, the company that hung up on me is going to have to scramble once they read about it in the paper or see they are losing money to their competition and find out how to get in touch with my company.
I abide by this. I have had great experiences with Apple, Proctor and Gamble, and Whole Foods and that's where I keep my money.
I have a horrible experience somewhere and the last thing I'd want to do - or have any friends and family do - is invest in that.
At the corporate level and ground level things can go back-and-forth. The corporate level may stink while the ground level operations go well. What I ask is: What's worth more? What happens when there is a mismatch and you have a good experience with one and not the other? Do you take your money out then? I do. I'm very conservative.
Looking for feedback here.
Wednesday, March 11, 2009
Swaggerize Me
So, I tried the www.swaggerizeme.com website for Old Spice. Pretty neat but like some campaigns it starts really strong - all the effort in the front end to ensure I plug all my contact information for future use - then ends a bit weaker. The actual articles are bland and broad in nature. Plus, if somebody googles you afterwards they actually show up which (like most new media) blurs the lines of facts and fiction since my real life misadventures and minor accomplishments are mired with some fictitious swagger articles.
To be fair, I didn't really have a goal there when I input my stuff so it's easy for me to be let down with the Swaggerize me campaign.
The campaign does fit in with the whole overall theme of Swagger so I give the proper respects there and the creative is good and the usability is solid.
It's definitely worth the 30 seconds it takes to complete the entire process (outside of the intro video that is pretty damn funny.) Hit it at www.swaggerizeme.com and let me know what you think.
To be fair, I didn't really have a goal there when I input my stuff so it's easy for me to be let down with the Swaggerize me campaign.
The campaign does fit in with the whole overall theme of Swagger so I give the proper respects there and the creative is good and the usability is solid.
It's definitely worth the 30 seconds it takes to complete the entire process (outside of the intro video that is pretty damn funny.) Hit it at www.swaggerizeme.com and let me know what you think.
Wednesday, January 28, 2009
Gotta get back in the habit here....
Hmm, here's some topics I'd like to hit on but would prefer getting feedback on.
Print classifieds vs. Craigslist.
What would be lost if newspapers quit.
And, more importantly, why does everybody like reverse copy?
Over and over, it's proven that reverse copy doesn't work. Convince me when it does.
Hmm, here's some topics I'd like to hit on but would prefer getting feedback on.
Print classifieds vs. Craigslist.
What would be lost if newspapers quit.
And, more importantly, why does everybody like reverse copy?
Over and over, it's proven that reverse copy doesn't work. Convince me when it does.
Friday, April 4, 2008
Interactive media essentials 101
So, a bit of personal stuff really quick: I work all day in an advertising sales department and sell print and online advertising. I talk to ad agencies about ad rates, circulation numbers, market share, and click-throughs. I enjoy the creative side of it (though I rarely get to add much of that) and the fact that, in a small way, I'm helping a company achieve something through advertising.
I'm such the advertising nerd that I might as well have a picture on my wall of the advertising team from Grey Worldwide alongside Diageo North America's Dana Yerid (Senior Brand Manager) for their incredible holiday Tanqueray campaign. No seriously - you must check it out: http://www.effie.org/winners/showcase/2007/1844.
Anyways, so then I normally do one of two things: Hit a night MBA class (3x per week) or turn into an ultra consumer. Either way, from roughly 8:30 am to around midnight, I'm watching advertising, thinking about advertising or, as I mentioned, playing a tiny small part in somebodies advertising efforts.
With all the new advertising and marketing options open with the Internet, mobile advertising, web 2.0, social marketing, cause marketing, enviro-marketing, Facebook, MySpace, YouTube, Second Life, World of Witchcraft, Sex in the City, American Idol, Budweiser, crazy Burger King guy... etc., that it has gotten a bit overwhelming. I like the approach taken by Socrates in The Apology, "I know nothing except that I know nothing."
So, I took it back to basics and went to an "Interactive Essentials - Foundation" seminar in Baltimore hosted by one of the local pros, Congruent Media. They're specialty is Internet solutions so I was figuring to make out good and I did. If you ever need anything having to do with web design, website and database development, full-service Internet marketing and search engine optimization, or any kind of multimedia ad campaign hook up, check them out (www.congruentmedia.com).
The session was only about 2 hours long and the presenter was an account executive named Emily Chua. It was good stuff. Starter stuff. An easy "cheat sheet" came with it that showed all kinds of things you "should know but should have also learned it five years ago" along with some genuinely good tips to be more savvy and efficient when researching these kinds of things.
I'm going to lay it all out "note-style" in my next blog but, in the meantime, here's one of my favorite parts of the session - no, I don't mean favorite like the 2006 Budweiser pilots-love-Budweiser spot http://www.effie.org/winners/showcase/2006/686 - the favorite part of the session was when they went absolut101 with showing me where to find the blog by Avinash Kaushik (don't know who that is? yeah, me neither.) Mr. Avinash Kaushik is the Analytics Evangelist for Google. His blog is Occam's Razor at www.kaushik.net and I will now be a regular visitor there as I recommend you to do as well.
Stay with me and next week we'll really (finally) start to learn a bit here. In the meantime, drop a comment and let me know what your favorite all-time television commercials are. Thanks to the Internet and the fact that companies love the fact that we now search for commercials, they're at your beckon call.
I'm such the advertising nerd that I might as well have a picture on my wall of the advertising team from Grey Worldwide alongside Diageo North America's Dana Yerid (Senior Brand Manager) for their incredible holiday Tanqueray campaign. No seriously - you must check it out: http://www.effie.org/winners/showcase/2007/1844.
Anyways, so then I normally do one of two things: Hit a night MBA class (3x per week) or turn into an ultra consumer. Either way, from roughly 8:30 am to around midnight, I'm watching advertising, thinking about advertising or, as I mentioned, playing a tiny small part in somebodies advertising efforts.
With all the new advertising and marketing options open with the Internet, mobile advertising, web 2.0, social marketing, cause marketing, enviro-marketing, Facebook, MySpace, YouTube, Second Life, World of Witchcraft, Sex in the City, American Idol, Budweiser, crazy Burger King guy... etc., that it has gotten a bit overwhelming. I like the approach taken by Socrates in The Apology, "I know nothing except that I know nothing."
So, I took it back to basics and went to an "Interactive Essentials - Foundation" seminar in Baltimore hosted by one of the local pros, Congruent Media. They're specialty is Internet solutions so I was figuring to make out good and I did. If you ever need anything having to do with web design, website and database development, full-service Internet marketing and search engine optimization, or any kind of multimedia ad campaign hook up, check them out (www.congruentmedia.com).
The session was only about 2 hours long and the presenter was an account executive named Emily Chua. It was good stuff. Starter stuff. An easy "cheat sheet" came with it that showed all kinds of things you "should know but should have also learned it five years ago" along with some genuinely good tips to be more savvy and efficient when researching these kinds of things.
I'm going to lay it all out "note-style" in my next blog but, in the meantime, here's one of my favorite parts of the session - no, I don't mean favorite like the 2006 Budweiser pilots-love-Budweiser spot http://www.effie.org/winners/showcase/2006/686 - the favorite part of the session was when they went absolut101 with showing me where to find the blog by Avinash Kaushik (don't know who that is? yeah, me neither.) Mr. Avinash Kaushik is the Analytics Evangelist for Google. His blog is Occam's Razor at www.kaushik.net and I will now be a regular visitor there as I recommend you to do as well.
Stay with me and next week we'll really (finally) start to learn a bit here. In the meantime, drop a comment and let me know what your favorite all-time television commercials are. Thanks to the Internet and the fact that companies love the fact that we now search for commercials, they're at your beckon call.
Monday, February 4, 2008
2.4 million dollars later and what do they have
And there it was for all the world to see: Danika Patrick and her beaver. Very impressive. Not really the fact that Danika Patrick was talking about her beaver but the fact that GoDaddy.com played it pretty well during the SuperBowl. Considering that GoDaddy got all of their ads nixed by the FCC, they found a way to use modern technology to actually DO something.
For a cool 2.4 million dollars (that's like 42 zillion peso's, right?), GoDaddy bought their ad space and submitted their 11th and 12th ad creations to the FCC for their SuperBowl ad and used it to generate web traffic to www.godaddy.com.
They were dubbed, "Spot On" and were a television teaser to get the audience to actually go online to watch their ads that didn't make the FCC-approved cut list.
GoDaddy is no newcomer to SuperBowl controvery and has used this opportunity to, again, create word-of-mouth water cooler talk and web visits to their web hosting website.
Just go to www.bobparsons.com where GoDaddy CEO Bob Parsons runs his own website. You can catch yourself up on all the details of this story there.
If anything is to be clearer the day after, it's that perfection isn't easily achieved... GoDaddy knows it, The Patriots know it, and the general public knows it. That's why over 100 million people (that's my guess since the numbers aren't in yet), watched the SuperBowl and why advertisers are now turning to the masses to push their products (i.e., Dorito's and their "create a commercial" and "American Idol" type ads).
With advertisers searching to find that elusive visceral connection with their audience, we are beginning to see the most hands-on advertising yet.
Just ask Kina Grannis. She saw herself playing guitar during the Super Bowl thanks to Doritos.
For a cool 2.4 million dollars (that's like 42 zillion peso's, right?), GoDaddy bought their ad space and submitted their 11th and 12th ad creations to the FCC for their SuperBowl ad and used it to generate web traffic to www.godaddy.com.
They were dubbed, "Spot On" and were a television teaser to get the audience to actually go online to watch their ads that didn't make the FCC-approved cut list.
GoDaddy is no newcomer to SuperBowl controvery and has used this opportunity to, again, create word-of-mouth water cooler talk and web visits to their web hosting website.
Just go to www.bobparsons.com where GoDaddy CEO Bob Parsons runs his own website. You can catch yourself up on all the details of this story there.
If anything is to be clearer the day after, it's that perfection isn't easily achieved... GoDaddy knows it, The Patriots know it, and the general public knows it. That's why over 100 million people (that's my guess since the numbers aren't in yet), watched the SuperBowl and why advertisers are now turning to the masses to push their products (i.e., Dorito's and their "create a commercial" and "American Idol" type ads).
With advertisers searching to find that elusive visceral connection with their audience, we are beginning to see the most hands-on advertising yet.
Just ask Kina Grannis. She saw herself playing guitar during the Super Bowl thanks to Doritos.
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