Online Role Playing

So, our paper was approached by one of our long-term clients and they asked us if we would do a "pay per lead" advertising run. That sort of question normally gets cringes.

It was time though. We are going forward with an experiment in the "pay per lead" arena that is seems to be popular with ad networks. I'm interested to get any feedback on this post.

We are trying to create something bigger by:

• Opening up another communication channel and allowing more communication through the weekly updates on leads
• Creating idea trading with our client to ensure they are getting the best response
• Allowing us to modify the ad while it is running to measure the leads and message clarity
• Being even more accountable to our client
  
• Optimizing their ad dollars
  
• Testing the future of "pay per lead" with our paper.

I'll post an update once it runs for a few weeks but I would enjoy any feedback or insights to this.

Even though it is a common practice in some arena's, it is still new to me.

Gotta get back in the habit here....

Hmm, here's some topics I'd like to hit on but would prefer getting feedback on.

Print classifieds vs. Craigslist.

What would be lost if newspapers quit.

And, more importantly, why does everybody like reverse copy?

Over and over, it's proven that reverse copy doesn't work. Convince me when it does.