There's a great article on www.streamingmedia.com that talks about measuring video ads. It's a great way to start understanding how companies use online video and why. It justifies the trend and points out some key facts about why companies are investing in online video. Here's a quick blurb just to lay down a foundation:
"Research firm eMarketer predicts that by 2011, 86.6% of the US internet population will consume online video. Agencies and advertisers are responding accordingly—Forrester Research says that online video ad spending will reach $775 million in 2007, growing 89% from $410 million in 2006, and it’s expected to approach $5 billion by 2011. Online video ad spending is also growing as a percentage of total internet ad spending, up from 2.6% in 2006 to 4.2% in 2007. At some point in 2010, one in every 10 dollars spent on internet advertising will go for video ads." That's from the article, "How to measure online video ad success by Max Bloom but you don't have to have stumbled across his insight to see this in action.
With YouTube at the forefront, more and more companies are tapping in to the trend that almost four in five Americans are watching some sort of online video. Even Fox got on board with understanding that companies now need to control their content (they started www.hulu.com) and the creators of South Park did the same thing. Heck, even ESPN told Ad Networks to take a hike and they'd sell their own ad space as opposed to letting third parties sell ads on to their online properties because they were worried it would affect the brand.
It's important to think about that. Companies are protecting their brands and affiliations and, even with more advertising options, companies are becoming more concerned about who else shares your eyes on their domains.
As companies begin to purge and merge, we're seeing what looks to be a modern day circling of the wagons. With all the online option, it's never been more important to protect your brand.
Monday, April 28, 2008
Tuesday, April 22, 2008
How Cars Sell 2001-2008
Ever since I watched my first series of short movies by BMW, I have been enthralled at how the auto industry is using the internet and advertising to sell cars. Most results won't be as amazing as BMW and most campaigns won't pull in 100 million views over four years.
I have outlined a few of my favorite things that I've seen done with selling cars. This includes anything online and especially the one's that converge the technology of today with their traditional ad placement. If you have any you suspect should be here in addition (or in place of,) I hope you'll take a minute to add them in the comment box at the end.
Here's the best-of-the-best :
In 2005, BMW Brand Manager John Cappella (who did the BMW "The Hire" short film series) said in an interview with Digital Marketing (Digital Marketing, November 21, 2005) that he expects to see two things in the future. He looked forward to seeing where advertising would go with podcasting and also how product inclusion would be immersed in the online gaming industry.
In 2006, Wieden & Kennedy hit solid gold with Honda's diesel i-CTDi engine ad commercial that has been cleaning up in the advertising award arena. Here's the kicker - the diesel engine isn't ugly anymore and you can also play a flash-based game online to boot where you are a rabbit turning old technology in to lush environmentally-friendly landscape.
Guess we're on our way. Where's dem' Podcasts Johnny?
I have outlined a few of my favorite things that I've seen done with selling cars. This includes anything online and especially the one's that converge the technology of today with their traditional ad placement. If you have any you suspect should be here in addition (or in place of,) I hope you'll take a minute to add them in the comment box at the end.
Here's the best-of-the-best :
- The Oprah Show giveaway where her entire audience walked out with a brand new Pontiac G-6. The show came under some scrutiny because a couple of the ungrateful winners whined about the car tax they'd have to pay but, for the most part, it was an exacto-knife cut through advertising poopla. There wasn't a news broadcast - local, national, international, or otherwise - that didn't give the Oprah G-6 promotion some free press and it generated office cooler talk forever about how great Oprah was. Unfortunately, the G-6 and Pontiac could have sponged a bit more out of the campaign and demanded that "they" actually get the credit for supplying all the automobiles, but what of it. Pontiac reported that out of 52,900 total people who shopped the G-6 online the month of the Oprah giveaway, 51% shopped it either the day of the show (22%) or the day after the show (29%.)
- The Ford partnership with American Idol. Even though there's no way I can see David Archuletta rocking out a new F150, it has positioned the brand with one of America's top feel-good shows. The fact that you can watch the commercials of all the contestants running around and driving Ford's through paint online at www.americanidol.com or the music video breaks from the action on Fox, this one leaves its mark.
- On the partnership angle, some of my other favorite partnerships between automotive companies and movies/television are:
- The 1995 Goldeneye James Bond film with the z3 Roadster.
- Chrysler's cross-promotion with The Apprentice.
- Toyota's cross-promotion with The Contender.
- If you ever want product placement on a national scale, you need to go with one of these companies: AIM Productions, Hero Product Placement, Monkey Junction Entertainment, or Norm Marshall Associates.
- There are also several companies who specialize in measuring product placement for companies. You can use companies that track your return-on-investment (ROI) and get software like Compete and Nielsen Place Views Software.
- And, finally, my all-time personal favorite that got more media attention in 2006 than a tire could ask for is when Rip Hamilton (Detroit Pistons basketball player) allowed Goodyear to braid his hair in the style of their new tires tread (don't believe me, click here.) The results were outstanding and reached over 16 million people that week alone. And, according to the link to PRNews.com, "company earnings [for Goodyear] had a $35 million first-quarter improvement for Goodyear North American Tire, and Assurance has become the best-selling new product in Goodyear's 107-year history."
In 2005, BMW Brand Manager John Cappella (who did the BMW "The Hire" short film series) said in an interview with Digital Marketing (Digital Marketing, November 21, 2005) that he expects to see two things in the future. He looked forward to seeing where advertising would go with podcasting and also how product inclusion would be immersed in the online gaming industry.
In 2006, Wieden & Kennedy hit solid gold with Honda's diesel i-CTDi engine ad commercial that has been cleaning up in the advertising award arena. Here's the kicker - the diesel engine isn't ugly anymore and you can also play a flash-based game online to boot where you are a rabbit turning old technology in to lush environmentally-friendly landscape.
Guess we're on our way. Where's dem' Podcasts Johnny?
Sunday, April 20, 2008
BMW got it right way back when.
Way back in 2001, BMW found that most of their male buyers who earned over $75,000 annually were watching high-speed Internet. They also found that, prior to most of them buying a BMW, they did some sort of research online.
BMW recruited advertising heavyweight, Fallon Worldwide, to put something big together. In Fallon fashion, they did just that and eventually put together a knock-out campaign of (8) eight short mini-movies (averaging around 7-10 minutes per movie) in a series dubbed, "The Hire," that was one of the most successful viral advertising campaigns put in place.
Here's why:
The series won awards at the Cannes International Advertising Festival and (in 2003) was inducted in to the Museum of Modern Art.
I highly recommend taking time to watch all of them if you never have. Here's the film library with a few highlights. It's the most fun you'll ever have learning about convergence in the media industry and how a big, risky, innovative project might look:
Season 2 (all second season features the BMW Z4)
The campaign was so innovate and successful that they actually received movie reviews from Time Magazine and The New York Times.
According to a BMW Films press release, "THE HIRE - THE ACCLAIMED FILM SERIES BY BMW - WILL END A FOUR AND A HALF YEAR INTERNET RUN OCTOBER 21st."
And so they did. BMW ended up doing another small series for their mini and some comic books as well for a few of their cars but the glory was all masterfully placed in the hands of that initial series because everything went right. They utilized a big budget, took advantage of an opportunity by making a move when the time was right, and stayed clear and concise with what they wanted to do. No shortcuts. By the time it was all said-and-done over four years later, BMW Films had received over 100 million film views (Here's what that looks like with all the zero's: 100,000,000.)
It was a great example of how, by using convergence in the media industry, big companies could make major waves.
When companies take advantage of all the ways that information can be passed and they stay focused on the goal and target a hand, there are many more gains than pure sales to be had. Product positioning and getting that visceral connection with your target audience can be a great way to get your product passed around online for you and a way for them to feel connected to your brand.
In my next post, I'll dive in to some case studies since this 2001 endeavor by BMW and find out what car companies are doing to brand their product using "unconventional" avenues of advertising.
BMW recruited advertising heavyweight, Fallon Worldwide, to put something big together. In Fallon fashion, they did just that and eventually put together a knock-out campaign of (8) eight short mini-movies (averaging around 7-10 minutes per movie) in a series dubbed, "The Hire," that was one of the most successful viral advertising campaigns put in place.
Here's why:
- The campaigns were exciting. They all centered around a central character, Clive Owen, who would play the part of the driver in all (8) eight episodes who was constantly ensuring that good-was-good and did it all in the drivers seat of a BMW;
- The campaigns were relevant. Each movie showed the car doing what car owners who drop big investment money on cars want them to do;
- They allowed online viewers to get involved more and, in return, the online viewers passed the branded-content around the online community to friends and family for BMW.
The series won awards at the Cannes International Advertising Festival and (in 2003) was inducted in to the Museum of Modern Art.
I highly recommend taking time to watch all of them if you never have. Here's the film library with a few highlights. It's the most fun you'll ever have learning about convergence in the media industry and how a big, risky, innovative project might look:
- Ambush, directed by John Frankenheimer, and features the BMW 7 Series;
- Choosen, directed by Ang Lee (and featuring his son), features the BMW 5 Series;
- The Follow, with Forest Whitaker and Mickey Rourke, features BMW 3 Series and Z3 roadster;
- Star, with Madonna starring and directed by hubbie, Guy Richie, features the BMW M5
- Powder Keg, features the BMW X5
Season 2 (all second season features the BMW Z4)
- Hostage, directed by John Woo;
- Ticker, featuring Don Cheatle and Ray Liotta, directed by Joe Carnahan;
- Beat The Devil (my personal favorite out of all of them) features James Brown, Gary Oldman, Danny Trejo, and Marilyn Manson, directed by Tony Scott.
The campaign was so innovate and successful that they actually received movie reviews from Time Magazine and The New York Times.
According to a BMW Films press release, "THE HIRE - THE ACCLAIMED FILM SERIES BY BMW - WILL END A FOUR AND A HALF YEAR INTERNET RUN OCTOBER 21st."
And so they did. BMW ended up doing another small series for their mini and some comic books as well for a few of their cars but the glory was all masterfully placed in the hands of that initial series because everything went right. They utilized a big budget, took advantage of an opportunity by making a move when the time was right, and stayed clear and concise with what they wanted to do. No shortcuts. By the time it was all said-and-done over four years later, BMW Films had received over 100 million film views (Here's what that looks like with all the zero's: 100,000,000.)
It was a great example of how, by using convergence in the media industry, big companies could make major waves.
When companies take advantage of all the ways that information can be passed and they stay focused on the goal and target a hand, there are many more gains than pure sales to be had. Product positioning and getting that visceral connection with your target audience can be a great way to get your product passed around online for you and a way for them to feel connected to your brand.
In my next post, I'll dive in to some case studies since this 2001 endeavor by BMW and find out what car companies are doing to brand their product using "unconventional" avenues of advertising.
Tuesday, April 15, 2008
Obama knows interactive marketing
The guy is good. Maybe the best. I might have a hard time winning many votes of my own in this internet high school but I am a super big fan of Barack Obama. This might seem a bit choppy but I'll work to be concise:
First we need to get some facts out:
1) Customer Relationship Management (CRM for short) is very important and some businesses have turned to technological superpowers such as RightNow Technologies for support;
2) Barack Obama has women wearing "Yes We Can" tee-shirts and parading around YouTube;
3) Despite what your momma told you: No, Al Gore did not invent the internet.
4) You can buy "Barack Obama is my homeboy!" tee-shirts (www.zazzle.com) if you aren't down with the "Yes We Can" tees;
5) Senator Hilary Clinton might pay with the election for not jumping on board with technology;
6) Obama will win this election because his camp united their followers and empowered them through the internet.
Now, back to #1. CRM is a lot of things. Basically, you can do things to help your customers and how you interact with them. You can manage sales leads, track your return on investment (also known as ROI), and you can send clents and your boss analytics to keep track of your progress.
Three more facts:
1.) Obama Girl's real name is Amber Lee Ettinger and her career just took off;
2.) E! just named her the #1 Hottest Woman on the Internet;
3.) No she didn't actually vote for Obama;
4.) #3 really doesn't mean anything.
Obama has created an internet community of followers and there are poems, rants, paraphernalia, and songs online to support him. Some of these being passed around by Will.I.am from Black-Eyed Peas (see "Yes We Can" video) but most of the viral Obama content is being passed around by regular people. Most of it is user-generated content (USG).
The Obama campaign made a "defining moment" when they grabbed RightNow Technologies to handle some technical behind-the-scenes to make certain parts of their campaign run.
RightNow can be credited for handling Obama's state-of-the-art answer center. If you have a question, you will undoubtedly be able to find the answer in no time. This is in no small part due to the software they use by RightNow. I'm pulling an excerpt from a great article ("Barack Obama: First CRM President? by Erika Morphy) that I think can explain the magnitude of this offering:
In another effort, they created ways to donate online where you could "challenge" other people to donate money.
That's why he's the man. That's why he is changing the way politicians look at the new vehicles of marketing. Don't cut down traditional venues just yet (I do have a day job at a newspaper) and consider that a good chunk of the $400 million that he's ready to drop on national advertising will be with some radio, t.v., billboard, and newsprint.
After searching online for Barack and seeing all of the exciting voice for "move" and "change" I couldn't help but get excited. Now, once he can explain where the money will come from to support his ideas of:
First we need to get some facts out:
1) Customer Relationship Management (CRM for short) is very important and some businesses have turned to technological superpowers such as RightNow Technologies for support;
2) Barack Obama has women wearing "Yes We Can" tee-shirts and parading around YouTube;
3) Despite what your momma told you: No, Al Gore did not invent the internet.
4) You can buy "Barack Obama is my homeboy!" tee-shirts (www.zazzle.com) if you aren't down with the "Yes We Can" tees;
5) Senator Hilary Clinton might pay with the election for not jumping on board with technology;
6) Obama will win this election because his camp united their followers and empowered them through the internet.
Now, back to #1. CRM is a lot of things. Basically, you can do things to help your customers and how you interact with them. You can manage sales leads, track your return on investment (also known as ROI), and you can send clents and your boss analytics to keep track of your progress.
Three more facts:
1.) Obama Girl's real name is Amber Lee Ettinger and her career just took off;
2.) E! just named her the #1 Hottest Woman on the Internet;
3.) No she didn't actually vote for Obama;
4.) #3 really doesn't mean anything.
Obama has created an internet community of followers and there are poems, rants, paraphernalia, and songs online to support him. Some of these being passed around by Will.I.am from Black-Eyed Peas (see "Yes We Can" video) but most of the viral Obama content is being passed around by regular people. Most of it is user-generated content (USG).
The Obama campaign made a "defining moment" when they grabbed RightNow Technologies to handle some technical behind-the-scenes to make certain parts of their campaign run.
RightNow can be credited for handling Obama's state-of-the-art answer center. If you have a question, you will undoubtedly be able to find the answer in no time. This is in no small part due to the software they use by RightNow. I'm pulling an excerpt from a great article ("Barack Obama: First CRM President? by Erika Morphy) that I think can explain the magnitude of this offering:
"The more comprehensive of the RightNow initiatives is the Obama Answer Center. This was mentioned in the Rolling Stone article I covered in my last post. When you come to the
In another effort, they created ways to donate online where you could "challenge" other people to donate money.
That's why he's the man. That's why he is changing the way politicians look at the new vehicles of marketing. Don't cut down traditional venues just yet (I do have a day job at a newspaper) and consider that a good chunk of the $400 million that he's ready to drop on national advertising will be with some radio, t.v., billboard, and newsprint.
After searching online for Barack and seeing all of the exciting voice for "move" and "change" I couldn't help but get excited. Now, once he can explain where the money will come from to support his ideas of:
- Every high school student that graduates with a "B" average will get a free ride to college;
- How everybody in the United States will really get free health care;
- Giving illegal immigrants social security.
Sunday, April 6, 2008
Interactive Media Essentials 101b
I compiled a list of notes from my lunchtime session with Congruent Media's Emily Chua (http://www.congruentmedia.com/) and think that this might help some of you who want a better "101" on some things like domains, emailing , search engines, and web analytics. But, like I mentioned before, if you need more than this research is key or just asked the pro's at Congruent Media.
If your company needs to host a website you should make sure that you don't under-invest. The old addage "you get what you pay for" applies here. Match your needs with the different capabilities of web hosting firms prior to signing on the dotted line. For example:
- How much disk space do you need to operate the website?
- How much control do you want over the website?
- Will you be selling stuff on this website? If so, you'll need a shopping cart or some sort of program to allow you to collect payment (i.e., PayPal)
- What kind of service response are you looking for?
- Know the reputation of the network you are considering
A quick reference to find out about who owns a domain is http://www.whoisdomaintools.com/. There are others as well and my favorite (due to their owner and image) is http://www.godaddy.com/ if you are looking to pay somebody right up front without looking around at all.
If your company is looking in to CRM suppliers and running email marketing campaigns, I definitely would suggest taking the time to talk with a professional first but if you aren't that type and need to get up and going right away, I'm a big fan of http://www.constantcontact.com/. I was put in a situation at a research firm where we cut costs and canned our "professional" and I had to sit down and figure out how to get a monthly email campaign to all of our bigger clientele. From the beginning, I knew nothing but Constant Contact had me up and running campaigns with pictures and anayltics (like: who opened my emails, who asked to be removed, etc....)
On a side note, if you ever need to run an online survey for your company and are in the same (above) situation where you are super-underqualified to pull that off. Don't fret and go run and tell anybody until after you've checked out http://www.surveymonkey.com/. Seriously, same results as Constant Contact. Both websites can make you turn out product that looks like you've been doing it for years and are a downright professional. I actually got asked to do some email "consulting" work after a few businesses received my monthly emails.
To really stay on top of your game, the guys at Congruent Media suggested a few websites (the first three) and I've added a few of my own. These websites will keep you in the midst of industry knowledge and show you how a few of the professionals are pulling off great campaigns:
- http://www.clickz.com/
- http://www.dmnews.com/
- http://www.marketingsherpa.com/ (this is one of my favorite's and they'll send out white pages every so often as well.)
- http://www.marketingpower.com/ (this is the American Marketing Association's website)
- http://www.brandweek.com/
- http://www.fastcompany.com/
If you are going to be the person whose responsibility it is to do your "search engine marketing" again, I say, consult a pro for this one. I talk to people who swear they know what their doing on this one and still have no idea how to get their company listed anywhere closer than page 9 when the keyword being searched for is their company name. Again, here's a couple to reference:
Now, let's say you have a small business and you sell a niche item. For example, I have a product that is a boat docking device called the "Buddy on the Docks" or the Buddocks. We have a small website that attracts minimal traffic (http://www.buddocks.com/) and we're looking to try to pull some traffic by using "click through" advertising. In the lunchtime session, they discussed four of the Top Pay-Per-Click Networks, which were:
- http://www.adwords.google.com/
- http://www.searchmarketing.yahoo.com/
- http://www.adcenter.microsoft.com/
- http://www.ask.com/
I'm partial to Google so I used Adwords. Right before Christmas I put the Buddocks up on Adwords and did the whole thing by myself on my lunch break at work. You can set it to pace out your budget (since we know on the internet if you use the wrong keywords and don't have a spacial setting, you can go through your money with little to no results very quickly.)
I took my time and set up a few keywords for the niche industry and picked what parts of the United States I wanted the listings to target (I looked at the top 5 states that had the most lakefront property since the device is for 28-foot boats or smaller.) Finally, over a few weekends I played with the header. I found this to be important. Since Adwords keeps a nice dashboard of your results, mark the dates you change your header around until you get your higher percentage numbers.
If you have a bigger budget and want to find out how to get your banner on hundreds of websites. There's a company that can maximize your budget and get you better results and (another homer promo) the company is Baltimore-based. It's http://www.advertising.com/.
And, to make sure I go full-circle, web analytics is of uber-importance if you actually want to measure any results. I stand by (and apparently so do the professionals at Congruent Media) Google Anayltics (www.google.com/analytics).
In the meantime my newfound fascination with Avinash Kaushik's blog (http://www.kaushik.net/) Occam's Razor will now rank up there with my most-visited website's along with Mike Doughty's blog, http://www.thephatphree.com/, http://www.sportsbook.com/ (gambling is an addiction), and http://www.perezhilton.com/. Of course, not one of those were actually pertinent to business and/or advertising.
Friday, April 4, 2008
Interactive media essentials 101
So, a bit of personal stuff really quick: I work all day in an advertising sales department and sell print and online advertising. I talk to ad agencies about ad rates, circulation numbers, market share, and click-throughs. I enjoy the creative side of it (though I rarely get to add much of that) and the fact that, in a small way, I'm helping a company achieve something through advertising.
I'm such the advertising nerd that I might as well have a picture on my wall of the advertising team from Grey Worldwide alongside Diageo North America's Dana Yerid (Senior Brand Manager) for their incredible holiday Tanqueray campaign. No seriously - you must check it out: http://www.effie.org/winners/showcase/2007/1844.
Anyways, so then I normally do one of two things: Hit a night MBA class (3x per week) or turn into an ultra consumer. Either way, from roughly 8:30 am to around midnight, I'm watching advertising, thinking about advertising or, as I mentioned, playing a tiny small part in somebodies advertising efforts.
With all the new advertising and marketing options open with the Internet, mobile advertising, web 2.0, social marketing, cause marketing, enviro-marketing, Facebook, MySpace, YouTube, Second Life, World of Witchcraft, Sex in the City, American Idol, Budweiser, crazy Burger King guy... etc., that it has gotten a bit overwhelming. I like the approach taken by Socrates in The Apology, "I know nothing except that I know nothing."
So, I took it back to basics and went to an "Interactive Essentials - Foundation" seminar in Baltimore hosted by one of the local pros, Congruent Media. They're specialty is Internet solutions so I was figuring to make out good and I did. If you ever need anything having to do with web design, website and database development, full-service Internet marketing and search engine optimization, or any kind of multimedia ad campaign hook up, check them out (www.congruentmedia.com).
The session was only about 2 hours long and the presenter was an account executive named Emily Chua. It was good stuff. Starter stuff. An easy "cheat sheet" came with it that showed all kinds of things you "should know but should have also learned it five years ago" along with some genuinely good tips to be more savvy and efficient when researching these kinds of things.
I'm going to lay it all out "note-style" in my next blog but, in the meantime, here's one of my favorite parts of the session - no, I don't mean favorite like the 2006 Budweiser pilots-love-Budweiser spot http://www.effie.org/winners/showcase/2006/686 - the favorite part of the session was when they went absolut101 with showing me where to find the blog by Avinash Kaushik (don't know who that is? yeah, me neither.) Mr. Avinash Kaushik is the Analytics Evangelist for Google. His blog is Occam's Razor at www.kaushik.net and I will now be a regular visitor there as I recommend you to do as well.
Stay with me and next week we'll really (finally) start to learn a bit here. In the meantime, drop a comment and let me know what your favorite all-time television commercials are. Thanks to the Internet and the fact that companies love the fact that we now search for commercials, they're at your beckon call.
I'm such the advertising nerd that I might as well have a picture on my wall of the advertising team from Grey Worldwide alongside Diageo North America's Dana Yerid (Senior Brand Manager) for their incredible holiday Tanqueray campaign. No seriously - you must check it out: http://www.effie.org/winners/showcase/2007/1844.
Anyways, so then I normally do one of two things: Hit a night MBA class (3x per week) or turn into an ultra consumer. Either way, from roughly 8:30 am to around midnight, I'm watching advertising, thinking about advertising or, as I mentioned, playing a tiny small part in somebodies advertising efforts.
With all the new advertising and marketing options open with the Internet, mobile advertising, web 2.0, social marketing, cause marketing, enviro-marketing, Facebook, MySpace, YouTube, Second Life, World of Witchcraft, Sex in the City, American Idol, Budweiser, crazy Burger King guy... etc., that it has gotten a bit overwhelming. I like the approach taken by Socrates in The Apology, "I know nothing except that I know nothing."
So, I took it back to basics and went to an "Interactive Essentials - Foundation" seminar in Baltimore hosted by one of the local pros, Congruent Media. They're specialty is Internet solutions so I was figuring to make out good and I did. If you ever need anything having to do with web design, website and database development, full-service Internet marketing and search engine optimization, or any kind of multimedia ad campaign hook up, check them out (www.congruentmedia.com).
The session was only about 2 hours long and the presenter was an account executive named Emily Chua. It was good stuff. Starter stuff. An easy "cheat sheet" came with it that showed all kinds of things you "should know but should have also learned it five years ago" along with some genuinely good tips to be more savvy and efficient when researching these kinds of things.
I'm going to lay it all out "note-style" in my next blog but, in the meantime, here's one of my favorite parts of the session - no, I don't mean favorite like the 2006 Budweiser pilots-love-Budweiser spot http://www.effie.org/winners/showcase/2006/686 - the favorite part of the session was when they went absolut101 with showing me where to find the blog by Avinash Kaushik (don't know who that is? yeah, me neither.) Mr. Avinash Kaushik is the Analytics Evangelist for Google. His blog is Occam's Razor at www.kaushik.net and I will now be a regular visitor there as I recommend you to do as well.
Stay with me and next week we'll really (finally) start to learn a bit here. In the meantime, drop a comment and let me know what your favorite all-time television commercials are. Thanks to the Internet and the fact that companies love the fact that we now search for commercials, they're at your beckon call.
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