Holding Inventory Hostage

The biggest joke surrounding advertising with high school athletic programs is this:

When you have signs on your scoreboards, inside your gyms, and on the back of your tickets and you are not seeing a dime for it.

Don't get me wrong.  With certain programs, it's easier to get that basketball scorer's table, or that new scoreboard for your football field, or free tickets to use for your athletic events. 

But, if you invest a little time and effort, you can make some serious cash from those spots. 

For example, in one of the high schools I worked with there is a company that put an illuminated billboard in the gym.  They come by and change the advertising in and out every year and keep promising a check but when you call them.... all you get is crickets. 

Outside companies that sell advertising don't care if they high-jack your inventory and hold it hostage. 

That's space you could have sold.  And next time hopefully you will.