Proof of Perforrmance

If your school is taking sponsorships and non-traditional advertising revenue streams seriously, take heed:
Make sure you give your sponsors a "Proof of Performance," or sometimes called a "Statement of Goodwill".

Preferrably, these statements go something like this (see below) and they are signed by your principal and/or athletic director at your school level or by a district offiical.  When you can, have it notorized.  It validates your programs and gives the companies advertising with you peace-of-mind. 

It'll make a word of difference when it comes time for renewals.

Proof of Performance or your Statement of Goodwill example:

I can attest that our school has actively participated in the sales and marketing initiatives of [your school or school district]
Our athletic program appreciates your support and, in return, we have fulfilled our agreement to display all of the proper and appropriate signage at our varsity home games.

This includes, but is not limited to: goal post wraps, bulls-eye signage for the chain crews, vests for the chain crews, vendor presence, banners/signage, and PA announcements.

Thank you for trusting [your school or school district] with your advertising and marketing efforts.


School: ______________________________________________________





Athletic Director: ______________________________________________





Signature: ____________________________________________________



Date: _______________________________________________________