No Trapped Environments

You're school board is worried about using advertising as a non-traditional revenue maker for your school district?   Here's the fastest way to ease the mind of your school board, parents, and community groups.

Say it with me:  No Trapped Environments.  This is Edunomics 101.

The school districts putting ads up in schools where students can't leave are breaking the Cardinal rule. 

No Trapped Environments - as a general rule, follow it and it will keep you out of trouble with parents (and, frankly, you'll just sleep better at night).

Do not put up advertisements in schools where the students can not leave.  Obviously don't ever touch the inside of a classroom but also do not go inside of buses, cafeteria, and - if you are asking me - stay off lockers. 

There's plenty of ways to make money off of advertising to parents, employees of your school district, and (with care and discretion) students. 

If your district decides they want companies to reach students, explore your game nights.  This works because:

• It's outside of school hours
• Students pay to be there
• People are used to athletics having corporate sponsors

You'll find once  you establish an advertising program within your school district, you will actually pull more advertising out that bringing in the first three (3) months.  Companies found out a long time ago they could reach into classrooms providing materials, posters, "giveaways" and coloring contests.  Make sure your district addresses all of these issues upfront and, remember, No Trapped Environments.