Online advertising

Online advertising is the quickest way to bring in revenues to your school district. Our district brought in over 100K the first year and it was 48.4% of our total revenues. The second highest percentage was athletic sponsorships/advertising with 31%.

 

That's a good indicator of where a school district should start. Plus, the greatest thing about online advertising is:

• There's little or no overhead
• You don't pay for anything until you sell it
• It can be implemented quicker than other revenue-generating programs.

Plan Ahead: Reaching to companies for the 2010-2011 now

With school right around the corner, you should be sending out your fall advertising opportunities now.

The key benefits to point out to a potential partnering company working with your school district, let's use football/stadium ads for example, are this:
-Retailers love advertising in the fall (affectionately, Q3/Q4 or quarter 3 and quarter 4).
-The games are on Friday night - it's prime time to get a message to parents who do most of their shopping/purchasing on the weekends.
-The advertising reaches families in a comfortable and relaxed environment.
-The advertising will be well-received because families know the company that is advertising is supporting their school.

Schools rule

First rule of fight club is: Nobody is going to tell you that you are worth $100 if they can get you for $10.

There's a new horizon in reaching parents and school employees and it starts in Orange County, FL.