So, I tried the www.swaggerizeme.com website for Old Spice. Pretty neat but like some campaigns it starts really strong - all the effort in the front end to ensure I plug all my contact information for future use - then ends a bit weaker. The actual articles are bland and broad in nature. Plus, if somebody googles you afterwards they actually show up which (like most new media) blurs the lines of facts and fiction since my real life misadventures and minor accomplishments are mired with some fictitious swagger articles.
To be fair, I didn't really have a goal there when I input my stuff so it's easy for me to be let down with the Swaggerize me campaign.
The campaign does fit in with the whole overall theme of Swagger so I give the proper respects there and the creative is good and the usability is solid.
It's definitely worth the 30 seconds it takes to complete the entire process (outside of the intro video that is pretty damn funny.) Hit it at www.swaggerizeme.com and let me know what you think.
Wednesday, March 11, 2009
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