The New Year projections

In 2012, many school districts will make the jump into allowing advertising in schools.  Whether it will be something as natural as putting ads around athletics or as unnatural as putting ads around their sacred lockers and on liners of the food trays of students who are trying to eat their lunches.

I hope that greed doesn't sneak in.  There is a great saying when something is done in the wrong place ("This isn't the venue") and I worry that schools will allow charlatans to walk in and convince them that the money they can earn is worth more than their sleep at night.

I've been lucky to work with a school district that has maintained an absolute sense of balance and we have been both ethical and profitable.  I wonder if in 2012 there will be some sort of regulation pushed through by the government or a major lawsuit surrounding price discrimination or free speech protection.

There are a lot of companies claiming to have a background in how to best utilize advertising in schools.  If you ever need any questions answered or want to get an objective opinion, you can always call me on my cell phone at (410) 960-1089 or email me.... Happy New Year.