Tuesday, June 8, 2010

Plan Ahead: Reaching to companies for the 2010-2011 now

With school right around the corner, you should be sending out your fall advertising opportunities now.

The key benefits to point out to a potential partnering company working with your school district, let's use football/stadium ads for example, are this:
-Retailers love advertising in the fall (affectionately, Q3/Q4 or quarter 3 and quarter 4).
-The games are on Friday night - it's prime time to get a message to parents who do most of their shopping/purchasing on the weekends.
-The advertising reaches families in a comfortable and relaxed environment.
-The advertising will be well-received because families know the company that is advertising is supporting their school.

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