Ever since I started at Orange County Public Schools, I've heard the murmors of how we're going to sell the naming rights on uniforms of athletes and make a lot of money.
I've gotten several calls and emails from a few other school districts asking what I've thought about this. I have also read in the local daily newspaper that I'll be selling the football team names to retailers and candy-makers.
Well, you can't do it.
Before you try to pass school policy or before you approach a company to put their logo on your football teams jerseys, check the local High School Athletics Association webiste in their rulebook.
Most have a rule that states you can not put third-party logo's on any game uniforms (yet you can do warm-ups.) Here's an example when you get in to reading about uniforms for the sport of Track & Field:
"4-3-1 UNIFORMS: Competitors may wear a one-piece (singlet) or two-piece track & field uniform issued by the school... Commercial advertising, with the exception of the manufacturer’s logo, is prohibited on all athletic uniforms."
Every sport, at least in Florida prohibits any third-party logo/name/etc. on a high school athletic uniform.
Monday, October 19, 2009
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