2.4 million dollars later and what do they have

And there it was for all the world to see: Danika Patrick and her beaver. Very impressive. Not really the fact that Danika Patrick was talking about her beaver but the fact that GoDaddy.com played it pretty well during the SuperBowl. Considering that GoDaddy got all of their ads nixed by the FCC, they found a way to use modern technology to actually DO something.

For a cool 2.4 million dollars (that's like 42 zillion peso's, right?), GoDaddy bought their ad space and submitted their 11th and 12th ad creations to the FCC for their SuperBowl ad and used it to generate web traffic to www.godaddy.com.

They were dubbed, "Spot On" and were a television teaser to get the audience to actually go online to watch their ads that didn't make the FCC-approved cut list.

GoDaddy is no newcomer to SuperBowl controvery and has used this opportunity to, again, create word-of-mouth water cooler talk and web visits to their web hosting website.

Just go to www.bobparsons.com where GoDaddy CEO Bob Parsons runs his own website. You can catch yourself up on all the details of this story there.

If anything is to be clearer the day after, it's that perfection isn't easily achieved... GoDaddy knows it, The Patriots know it, and the general public knows it. That's why over 100 million people (that's my guess since the numbers aren't in yet), watched the SuperBowl and why advertisers are now turning to the masses to push their products (i.e., Dorito's and their "create a commercial" and "American Idol" type ads).

With advertisers searching to find that elusive visceral connection with their audience, we are beginning to see the most hands-on advertising yet.

Just ask Kina Grannis. She saw herself playing guitar during the Super Bowl thanks to Doritos.