I always tell everybody here at The Orlando Weekly that we have to earn our clients trust. People don't just hand over their money or their business to just anyone.
That's why, after attending the Orlando Addy Awards on Saturday night in Orlando, all my clients are going to hear me talk about Say It Loud (www.sayitloud.us)
Here's why: Saturday several ad agencies won awards and we got to hear from some of them through their acceptance speeches. Congratulations to Push, Anson-Stoner and Fry Hammond Barr (who, along with Say It Loud, dominated the categories.
Yet, when Say It Loud came up to give an acceptance speech, Creative Activist Julio Lima came up and.... get this!.... he thanked his intern for handling most of the creative on one of the winning campaigns. He didn't take credit and, instead, he told the audience of about 280 people that he invests in his people.
The guy he thanked was hired as an intern while he was in school and when he graduated Julio hired him as a freelancer to work a campaign. It was that kid that was behind the award.
Julio and Say It Loud provided FREE tickets to a bunch of students to attend the event because he believes they need to see the best work in the industry. I know I'll be driving any of our clients that are looking for an ad agency that way from now on.
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