The school district I work for just hit the one year mark in our efforts to sell advertising to benefit our school district. I found some interesting statistics.
On average it takes about 3 people to reach the decision-maker
About 13.375 phone calls or emails with that person.
And about 5.625 months to close a deal from start-to-finish.
It's interesting. This stuff doesn't happen over night but it does happen. And - I can say with the utmost certainty the pace picks up the longer you have your programs in place. You'll start to receive call-in's and do less outbound calling. You'll be worrying more about invoicing than lead generation.
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