I'm going to bet you get approached a lot by companies wanting you to participate in this or that. They'll tell you it's free and they are doing it "for the kids" but, the truth of the matter is this, these are branded events.
The latest and one of the most stunning examples is the arrogance of Red Bull. They now host a high school 7-on-7 football tournament. See here for details: http://www.redbullusa.com/cs/Satellite/en_US/001242851364517
The funny part of all this is that Red Bull is being "last called" on the sidelines all over because of the health risks. See here: http://www2.dailyprogress.com/sports/2010/sep/24/energy-drinks-banned-high-school-practices-games-ar-524220/
I mean, come on, really? Do you think it's wise to chug back a boatload of caffeine before you run sprints up and down the field? The reason companies like Red Bull get involved in stuff like this isn't because they love football or your kids. It's because they have total environmental control. The aforementioned tournament drew almost a 1,000 students in a stadium last year where Red Bull gave out promotional bags, uniforms donning Red Bull, and - you guessed it - a ton of Red Bull.
This borderlines on irresponsible marketing. Nonetheless, I'd keep my program far away from it.
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