Don't forget the local dollars. Schools are really good about getting them; school districts find it a bit more challenging. Here's a simple rule of thumb:
The school should go to the franchise owner or individual location of the business.
If there is a chain or franchise, the school district should go to the regional marketing director, or franchise group responsible for all the stores in your school district.
The easiest way to find out this information is to call one of the locations and ask the franchise owner who their marketing representative is or who handles the marketing/advertising for that geographical area.
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