There are some simple formulas to help you valuate the naming rights to your stadiums.
Here's some recent local coverage in the Orlando market.
First, channel 13 ran a story on advertising programs and naming rights. It aired every hour on the news for two straight days (September 2-3, 2011). Anchored by Kelli Cook
http://mediacenter.tveyes.com/downloadgateway.aspx?UserID=75871&MDID=762356&MDSeed=2732&Type=Media
Channel 9 story on advertising programs and naming rights, aired September 9-10, 2011.
Anchored by Q McCray
http://mms.tveyes.com/Transcript.asp?StationID=1805&DateTime=9%2F10%2F2011+8%3A22%3A54+AM&Term=Orange+County+Public+Schools&PlayClip=TRUE
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