If I knew then what I know now about Edunomics

The old saying "if I knew then..." comes to mind now that our company (www.k2mba.com) is helping school districts across the country raise new revenues through advertising programs and strategic partnerships.

I've seen and heard a lot of stories about how some districts are "Thinking Outside The Lunchbox" by creating programs from scratch and using existing personnel to sell them.  It's gritty, it's hard work, and... it's working.

There's lots of areas to explore but the old faithful rings true.  It has to pass the smell test.  It has to be logical.

When I started with the first school district (Orange County Public Schools, Orlando, FL) almost five years ago, we went after the basics (online advertising, athletics.) 

Now, what we know and what we use has grown exponentially in programs and revenues.  We are constantly revising, redesigning, rethinking, and reassessing these programs.  The important rule is:  Don't let your ego get in the way.  In the beginning it's easy to hold on to programs you created that maybe aren't working.  It's so important to have a formula that works and finding the time to constantly monitor your inventory sold vs. prices sold at.  Pricing should be structured but monitored.  If you aren't selling at 80% of your inventory you should consider a cost/benefit analysis to see if a restructure should be in the works.

It's something we like to do.  It's called Edunomics.  Contact us at www.k2mba.com if you would like to learn more.  Get gritty and good luck.