One of the most important factors that will determine whether a company (especially a larger company or an ad agency) will advertise with your school district is size.
The group that dictates size is the IAB (Interactive Advertising Bureau) and the reason this is important to you is this: If "my company" is going to spend money with your school district one of the deciding factors is the "ease of use" - meaning how much do I have to do to put an ad up on your site.
If your website ad sizes are the same as the web sizes that my creative team is already producing for online websites, the online version of local newspapers, or anywhere else....then I don't have to do anything extra. That means you should be using the web banner ad sizes found here: http://www.iab.net/iab_products_and_industry_services/1421/1443/1452
You don't need all of them. Just pick a few. Work with your IT department to find out what sizes work and sync them up. That way advertising agencies and major marketers won't have to pay a graphic designer $90 an hour more to design a web ad just for you... and that should make you a buck or two.
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1 comment:
Your blog provides good sound information. I like your straight forward approach.Very well stated.
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