If your school is serious about advertising by next fall, you should be planning for these things over the next two (2) months:
Parent Guides (any beginning of school publications sent home that you can sell in to)
Fall sports (most districts have fall football where 80% or more of the total paid crowd attendance for the year are found so this is where your advertisers want to be)
Establishing your online advertising program (check past blogs for the things you need to know BEFORE you start an online advertising program)
Now go bring money into your schools :)
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