ticketing idea

Here's an idea to consider:  If your school or school district has always ordered your athletic tickets (or even if you have allowed an oustide company to "provide you free tickets,") try to work with other surrounding school districts to do one large order.  This will:
-Allow you the opportunity to work with larger advertising budgets since companies often can't spend more than a specific amount of money in smaller areas;
-Drive down the price of the per ticket cost.  A good cost to shoot for is about a penny and a half per ticket.